Tuesday 9 July 2013

Analysis of Trailer - Seventh Son

The target audience for Seventh Son is males between the ages of 15 and 40. It's regarded as a family film but I do not think it is suitable for anyone younger than 15 seeing as the film involves a lot of monsters and violence. The film itself is a fantasy adventure based on the book written by Joseph Delaney called The Spook's Apprentice or The Last Apprentice: Revenge of the Witch.

The start of the trailer shows deep intense music to really set the scene. You then hear the words "the sounds of the evil are everywhere, and now we have this beast". This dialog is used very effectively as you really want to know what is meant by the words 'evil' and 'beast'. It really shows that it's going to be a fantasy film. It dives straight into the action after that. Not only do you see the main villain of the movie, but you see her transform into some sort of monster. Most trailers are put together in this way because by having action filled scenes at the start, it draws the audience right in and it helps them be able to watch the rest of the trailer. It includes a lot of close ups and large panned shots to really interest you and show what their world is like. Along with this, they include special effects like explosions and giant monsters, which makes the film not only to improve the film, but to expand it's audience. 

The main colour scheme includes black, red and gold. Throughout the trailer, you see a lot of scenes involving fire. That is one of the first things you notice, along with the fact that it is a very dark film with a black dragon, black rooms and soldiers with black armour. When you put these factors together with the golden text and sunlight on the settings, you make a really good trailer. There isn't much of a voice over, but there is a lot of dialog. Jeff Bridges, who plays the spook, uses dialog very effectively. The actor has a very deep voice and is known best for his roles in Tron and Iron Man. In sequences with monsters you see him shouting at the beasts which really shows him being a similar character as who he's played in other films. The younger actor in the film is Ben Barnes who has starred in movies like Dorian Gray and the Chronicles of Narnia: Prince Caspian. Not only will this bring in some female attention by having a young actor with sex appeal, but it will show that the film doesn't only star men over the age of 40.



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