The purpose of a trailer is to make the prime target audience want to watch a film. That's why when trailers first come out, they're very short and usually called 'teaser trailers'. That makes the audience want to know more about a film and wonder when it comes out. The target audience for The Hobbit: The Desolation of Smaug is everyone between the ages of 10-50. This is mainly because it's a family fantasy adventure film about a book that has been around since 1937 and is extremely popular across the world.
In the opening of the trailer, it set the scene and reminds you what is going on. They do this by showing the lonely mountain; their final destination. It then goes through the different settings of the film. You see a preview of where they will be traveling to, like the mountain, the woods, the lake town, etc. This is all with a voiceover of the main elf in the film talking about their quest. I think this is a fantastic opening to a trailer as you really get a feeling of what the movie will be like. Seeing as I am a big fan, I could recognise all the places they were travelling to. The camera shots are very varied, you can see that the director has put a lot of effort into it. The first few shots are all zooming out from a long shot just so the audience gets a feel of the setting. Then it goes to a close up of a wood elf speaking to Thorin, then straight to a close up of Thorin listening. Throughout the rest of the trailer they use medium shots of characters and over shoulder shots in order to get to know each character, and pan shots of all the different environments and areas.
The colour used is not varied at all. They used mainly browns, greens and greys. It's probably because of the setting and genre of film. Because it's a fantasy, you expect a lot of outdoor scenes which is where the greens and browns com from. Along with this, there is a long sequence of films set in a forest. It also includes a mountain and giant statues; hence the grey. If you know the story of the film, you can imagine that these are the main colours which would represent the film in itself.
Sound is used an awful lot throughout the trailer for so many reasons. Seeing as The Hobbit is a prequel to The Lord Of The Rings, you can expect a similar soundtrack with the same sorts of sounds for the sword fighting, the monster's cries and everything in-between. This is put together with shots of the biggest actors in the films in order for you to become more interested and want to see it as soon as it comes out. you can easily notice that because of the way they have close ups of Martin Freeman and Orlando Bloom. They also add to this using fantastic dialog which fits each character. An example of this is Ken Stott's line near the end of the trailer: "That my friends was a dragon". This one line is used to really stun you right before you see the first glimpse of Smaug.
The film in itself really goes against the theory of Laura Mulvey. She said women can be summarised “As erotic objects of desire for the characters within the screen story, and as erotic objects of desire for the spectator within the auditorium.” In the trailer of The Hobbit, the only woman shown is Evangeline Lilly who plays Tauriel. The actress is considered to be very attractive but in this film, she is more of a warrior and isn't portrayed as very feminine. She runs alongside Orlando Bloom and kills orc with her bow and arrow.
This really is the sort of movie trailer we wish to create. It would be amazing if we achieved the same types of shots and dialog.
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