Institutions are simply large companies who are involved in the process of creating and distributing their product. For example, they could be involved in the distribution of films, advertising, music, and many more products. The main institutions who are very well funded include Warner Brothers, Disney, 21st Century Fox, Viacom, etc.
Warner Brothers are a massive institution which has several subsidiary companies, including Warner Bros.
Studios, Warner Bros. Pictures, Warner Bros. Interactive Entertainment, Warner Bros. Television, Warner Bros. Animation, Warner Home Video,New Line Cinema, TheWB.com, and DC Entertainment. Warner owns half of The CW Television Network.
Walt Disney is one of the biggest companies in the world. They have 14 theme parks and resorts all across the world. They're one of the biggest and well recognised companies in all of Hollywood. Disney own the Disney Channel, ABC, ESPN, LifeTime and much more. Last year, the Annual gross revenues of The Walt Disney Company was $42.278 Billion.
21st Century Fox was previously known as News Corporation. Among its holdings are Fox Entertainment Group, owners of the 20th Century Fox film studio, Fox television network among other assets, STAR TV, Italian television provider Sky Italia, and stakes in the television providers BSkyB and Sky Deutschland.
If I was going to chose an Institution to distribute our trailer, it would have to be Warner Bros. Simply because of the amount of fantasy films they are responsible for. To the left are examples of these, including Cloud Atlas, Harry Potter, Lord of the Rings and Jack the Giant Slayer. Most of these are very successful films which just goes to show that it's a good decision.
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